Clik here to view.
US Digital Advertising Grew 22% In 2011 To $31 Billion
Strong growth in search, display, and mobile advertising pushed US digital advertising revenue up to $31 billion in 2011 according to a report from PwC and the IAB – with $9 billion in revenue in Q4...
View ArticleClik here to view.
Ad Visibility More Important Than CTR?
The “viewability” of display ads are more important than their click through rates (CTR) when determining their conversions according to some new research from ComScore. In an industry where ads are...
View ArticleClik here to view.
Online Ad Sales Up 15% And Mobile Ads Double
Online advertising continues to expand at a rapid pace eve with the continued recession affecting most markets around the world. The first quarter of this year has seen online advertising setting a new...
View ArticleClik here to view.
Is Facebook Going to Launch an Advertising Network?
If the rumours that were started by Facebook’s recent changes to its privacy and governance policies are to be believed, the world’s favourite social network is soon to launch its own external...
View ArticleClik here to view.
Ad Exchange AdBrite to Close on February 1st
AdBrite, an ad exchange that was a popular alternative to Google AdSense to some, will be closing its doors on February 1st according to a recent announcement. The network had suffered from a lack of...
View ArticleClik here to view.
Google Affiliate Network to Close
When Google acquired Doubleclick in for $3.1 billion in April 2007, they also acquired Doubleclick’s affiliate marketing arm Performics. Over the past six years Google has managed to integrate most of...
View ArticleClik here to view.
Facebook to Launch Auto-Playing Video Ads?
Rumours are abound that social network behemoth Facebook will begin rolling out auto-playing video advertisements taking up the screen real estate on the left and right of the news feed. The adverts...
View ArticleClik here to view.
Yahoo Display Ad Sales Fall 11% in Q1 2013
Yahoo is going through a resurgence throughout most of its properties with new CEO Marissa Mayer taking a good grip of the reigns of the once ailing internet dinosaur. Net income has soared 36% under...
View ArticleClik here to view.
Twitter Ads Are Open for Business
Twitter has been working with select business partners in the US to slowly roll out their advertising platform over the last three years. Finally, they have opened the doors to all US companies, with...
View ArticleClik here to view.
Say Media Transforming form Ad Network into “Digital Media Company”
Say Media has laid off 10% of its 400 staff as part of its transformation from an ad network to a “digital media company”, and moves its focus towards its content sites such as ReadWrite and Dogster....
View ArticleClik here to view.
Financial Times Group profits reach £55 million despite “weak” advertising
The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services. Their 652,000 print an digital subscriptions...
View ArticleClik here to view.
SAY Media worries publishers by moving to NET 120 payment terms
In what has traditionally been a sign of trouble for advertising networks, SAY Media has changed its terms to paying publishers NET 120, four months after they have run the ads. There is a reason for...
View ArticleClik here to view.
Ad fraud: Video shows fake clicks and impressions generated by botnet over 24h
Advertising impression and click fraud is a major problem faced by all ad networks large and small, with a small minority of fraudulent publishers inflating their ad views with a botnet. Hackers...
View ArticleIs Facebook Going to Launch an Advertising Network?
If the rumours that were started by Facebook’s recent changes to its privacy and governance policies are to be believed, the world’s favourite social network is soon to launch its own external...
View ArticleAd Exchange AdBrite to Close on February 1st
AdBrite, an ad exchange that was a popular alternative to Google AdSense to some, will be closing its doors on February 1st according to a recent announcement. The network had suffered from a lack of...
View ArticleGoogle Affiliate Network to Close
When Google acquired Doubleclick in for $3.1 billion in April 2007, they also acquired Doubleclick’s affiliate marketing arm Performics. Over the past six years Google has managed to integrate most of...
View ArticleFacebook to Launch Auto-Playing Video Ads?
Rumours are abound that social network behemoth Facebook will begin rolling out auto-playing video advertisements taking up the screen real estate on the left and right of the news feed. The adverts...
View ArticleYahoo Display Ad Sales Fall 11% in Q1 2013
Yahoo is going through a resurgence throughout most of its properties with new CEO Marissa Mayer taking a good grip of the reigns of the once ailing internet dinosaur. Net income has soared 36% under...
View ArticleTwitter Ads Are Open for Business
Twitter has been working with select business partners in the US to slowly roll out their advertising platform over the last three years. Finally, they have opened the doors to all US companies, with...
View ArticleSay Media Transforming from Ad Network into “Digital Media Company”
Say Media has laid off 10% of its 400 staff as part of its transformation from an ad network to a “digital media company”, and moves its focus towards its content sites such as ReadWrite and Dogster....
View Article
